Age UK

Project Scope


Age UK Sheffield approached us to create a Campaign aimed at recruiting volunteers, and increasing donations in 2016.   The brief was very specific that they wished to move away from their usual style of advertising and embrace the more   positive side of the work that they do.  The concept was based around still being ‘Awesome’ despite your age, and with that the aptly named “Grandpa Awesome” was born!

Avenue’s work on this project included everything from Concept Planning, Sketching, Retouching & Image Manipulation right through to Artwork.  The final image was created entirely from stock items all sourced by Avenue.

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